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To give you a little bit of a background, TikTok has only been available worldwide for less than two years. I mean, what’s the appeal of silly 15-second video clips of people lip-syncing or dancing? But hey, I’m a marketer, and a little voice inside my head was telling me I shouldn’t just ignore TikTok like that. It just looked so childish and cringeworthy to me. I have to admit that I’m one of those people who said I’d have to be out of my mind to start using TikTok. Just when it felt like we all had this social media marketing thing figured out, TikTok came onto the stage. So, it shouldn’t have come as a surprise that they all eventually built advertising platforms. Each social medium has to start monetizing at some point, though. Apptopia youtube snapchat zoom us how to#Initially, marketers had to figure out how to reach potential customers organically and without spending money on ads. Apptopia youtube snapchat zoom us plus#In the meantime, Google had a tough pill to swallow with Google Plus eventually turning out to be a flop.Īll those channels have provided marketers with new ways to reach their target audiences. While not as popular, Pinterest has also found its niche and become a well-established social media outlet. Facebook and Instagram have been out there even longer. Instagram and Snapchat have been in the game for nearly a decade now. Just two years ago, it felt like the social media landscape was entrenched, and it wasn’t going to change anytime soon. If you're looking to get in on the wave, check out CNET's handy guide to joining TikTok.Copy link to clipboard Link copied to clipboard ![]() Apptopia youtube snapchat zoom us download#1 but experienced a higher download volume last year globally. 2.Ĭompared to Apptopia's 2020 findings, TikTok still ranked No. Apptopia youtube snapchat zoom us tv#Domestically, HBO Max beat its TV streaming competitors and bumped Netflix to No. But the rest of the country's top 10 include Snapchat (56 million), Cash App (56 million), Zoom (52 million), Messenger (51 million), Facebook (47.3 million), WhatsApp (47.2 million), YouTube (47 million), and HBO Max (45 million). In the U.S., TikTok's 94 million downloads outranked Instagram's 64 million. It's noted that ByteDance is also the parent company for CapCut, a free video editing app that enables users to create and edit clips - which can then be exported to TikTok. It's followed by Instagram (545 million), Facebook (416 million), WhatsApp (395 million), Telegram (329 million), Snapchat (327 million), Zoom (300 million), Messenger (268 million), CapCut (255 million) and Spotify (203 million). ByteDance-owned TikTok sits in first place on both charts.Īccording to Apptopia's global list, TikTok had 656 million downloads in 2021. Analyzing information from Google Play and iOS' App Store, the company determined the top 10 mobile apps in the U.S. Apptopia gleans data from mobile app stores to examine which areas have the most growth and which brands raked in the highest number of downloads. But TikTok solidified itself as the most popular app of the year.Īpptopia compiled its list of the most downloaded apps of 2021, and the video-sharing app grabbed the top spot among global users. ![]() While people spent leisure time using TV streaming services like Netflix or scrolling through social media sites such as Instagram, they also stayed connected with Zoom and Facebook. ![]() 2021 had its share of unconventional moments, but mobile apps continued to be reliable tools for work, entertainment, communication and shopping. ![]()
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